In a competitive business environment, brand becomes a crucial factor. Many businesses Bible tells us that the value of a brand correlates to the value of the business. The importance of building a brand centric organization in which employees are ambassadors for the brand cannot be overemphasized.
The brand signals a differentiating quality and offers a promise of performance which becomes a competitive advantage. Our brand is more then just our logo, more than just our advertising slogan and certainly more than just the co lour of our signages. Whether it’s the actual impact on customer service levels or the influence on stakeholder perceptions, employees behavior impacts on company brand perceptions and ultimately affects the bottom line.
In the last few months years the business world have seen many programmes of sensitization training and restructuring that has embarked upon by many business in a bid to re-orientate the entire business to face the market and meet customer expectations more effectively.
When a culture lives the brand, it means that employees are engaged with each other in understanding and interpreting the brand and executing it at every touch point with the customer first. When we learn to live the brand, we resonate a high level of performance with each other and provide outstanding services in a way not available anywhere else.
…End Notes.
The most indispensable steps in living the brand is defining yourself as a corporate image of the business this includes taking stock of your strength, values, goals and personality to endear our customers to us.
Those who interact with you will have a strong sense of who you are and what you stand for, both inside and outside of the business realm.
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