Branding and packaging are two of the most indispensable gears of marketing. Branding is a term used to describe the name, description and design of a product. Branding differentiates a company’s product from their competitor. Packing is a marketing tool used to replicate the brand. A company uses packaging to sell the product inside. The colors, fonts, descriptions and logo are designed to constrain consumers to purchase the product.
Sales: The entire focus of a marketing department is to strategize methods to sell the company’s products. Branding and packaging are two of the most effective ways to do this. Once a brand has been determined, methods are employed to sell the product. Advertising, the company website and product packaging must all present a cohesive brand or image. In successful brand campaigns, customers recognize the company’s product packaging and purchase in part because they identify with the brand.
Sales: The entire focus of a marketing department is to strategize methods to sell the company’s products. Branding and packaging are two of the most effective ways to do this. Once a brand has been determined, methods are employed to sell the product. Advertising, the company website and product packaging must all present a cohesive brand or image. In successful brand campaigns, customers recognize the company’s product packaging and purchase in part because they identify with the brand.
Branding: Company, firms and organization brands a product, just to determine its “image” out there in the market where its operate. Inventing a brand that is instantly recognizable and perceived positively is the ultimate goal. Branding compromises of components such as color, style and visual imagery to stab out a company’s products from its competitors. Carve out logos; slogans and tag lines are all ways that marketers communicate a specific brand to the market where he operates.
Slogans: One of the most effective methods of branding is the use of slogans. Companies often identify a specific characteristic that sets their product apart from the competition. The slogan becomes a key component in all-marketing efforts, including packaging. For example, Nike has effectively marketed both their logo and slogan “Just do it”, Nokia has effectively market theirs with both their logo and slogan “Connecting people” Glo their slogans “Rule your world”, into an easily recognized brand.
Packaging: As a company the way and manner you package your product determines its acceptability in the market, packing is designed to capture a customer’s attention and it can directly effect whether they buy the product or not. Innovation and creativity, coupled with an outstanding performance comes into play when it comes to packaging. A well-marketed product is packaged in a way that compels the potential customer to pick it up and take a closer look, at which point product descriptions, inscription well written with through explanation and graphics must be clear.
Packaging Tools: Colors, fonts, descriptions and logos are the tools that are used in packaging design. Companies market their brands by creating a specific “look and feel” to their product’s packaging. A customer must feel comfortable enough with the presentation of the company’s brand to want to purchase the product.
Company Image: A company creates branding and packaging. While these efforts are used to market products, they in turn market the company itself. Branding reflects the image that the company seeks to project. For example, IBM takes on a more conservative, well-established corporate image while Apple brands itself as a hip and cutting edge company. These images reflect the market that the company has identified as target customers.
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