Creating unique, practical and functional packaging for your products goes hand in hand with branding. Once you know how you’re branding your business, you can work out what sort of packaging will work best for you.
If you’re enthusiastic to promote your business as environmentally friendly (perhaps you’re making craft products using recycled materials), then you need to have packaging that is also eco-friendly so that your branding is noticeable throughout your business.
If you’re selling craft basics and materials, it may seem tricky to brand many of them yourself, as they’ll have other makers names on them. On the other hand, some generic basics like card or paper can be re-packaged in plastic with your branding and logo on them. If you have a look in well-known craft chain stores, you can get an idea about how this works well.
Of course, one of the main ways of offering take-home packaging aide memories of your business is through the use of bags to take products home in. With plastic bags becoming increasingly unpopular, due to environmental concerns, obvious alternatives include strong paper bags or cotton bags.
Strong paper bags with handles can be purchased and printed with your logo relatively inexpensively, but cotton bags, with their eco-nature, are a good alternative too, as they can be re-used again and again. Each time they’re used, the user – and anyone who spots the bag in the street – will be reminded of your craft business and brand. While the first outlay may cost a bit more than purchasing paper bags, if you buy in largeness and keep costs as low as possible, this could be a good long-term packaging system.
If you’re offering mail order or Internet ordering options, then packaging will extend to what you use to send your parcels out with. A company that spends time packaging things nicely will stand out from the crowd – i.e. wrapping items in tissue paper, rather than just throwing them in a jiffy bag. Your branding can be used the whole time, either within the packet or as labels stuck on the outside of the package.
If you’re enthusiastic to promote your business as environmentally friendly (perhaps you’re making craft products using recycled materials), then you need to have packaging that is also eco-friendly so that your branding is noticeable throughout your business.
If you’re selling craft basics and materials, it may seem tricky to brand many of them yourself, as they’ll have other makers names on them. On the other hand, some generic basics like card or paper can be re-packaged in plastic with your branding and logo on them. If you have a look in well-known craft chain stores, you can get an idea about how this works well.
Of course, one of the main ways of offering take-home packaging aide memories of your business is through the use of bags to take products home in. With plastic bags becoming increasingly unpopular, due to environmental concerns, obvious alternatives include strong paper bags or cotton bags.
Strong paper bags with handles can be purchased and printed with your logo relatively inexpensively, but cotton bags, with their eco-nature, are a good alternative too, as they can be re-used again and again. Each time they’re used, the user – and anyone who spots the bag in the street – will be reminded of your craft business and brand. While the first outlay may cost a bit more than purchasing paper bags, if you buy in largeness and keep costs as low as possible, this could be a good long-term packaging system.
If you’re offering mail order or Internet ordering options, then packaging will extend to what you use to send your parcels out with. A company that spends time packaging things nicely will stand out from the crowd – i.e. wrapping items in tissue paper, rather than just throwing them in a jiffy bag. Your branding can be used the whole time, either within the packet or as labels stuck on the outside of the package.
No comments:
Post a Comment